Assignment3| Creative Typography design

1st Design

THEN I HAVE TO CHANGE BUKIT BINTANG INTO A NEW DESIGN AND CONCEPT WHICH USING BODONI FONT AND A SILHOUETTE OF A LADY CARRYING A SHOPPING BAG WHICH CHARACTERIZE BUKIT BINTANG AS A FASHION AND SHOPPING AREA.

Assignment3| Creative Typography

INTRODUCTION

For this assignment, I have been done some research thru the internet. A research of finding an interesting place in Malaysia with a weird name and interesting name of a place in this country. Surprisingly, there’s a lot of weird name that I ‘ve stumble upon finding an interesting name of a place in this country. Example, like in Negeri Sembilan, there’s a name of a place called :

• Kampung Penajis
  
• Batang Benar
  
  
• Kampung Jambu Lapan

• Bongek

But yeah, the name of this places are really interesting, but I have never been to all this places. Because I plan on design a name of a place base on my experience on that place so that people could understand what I feel about the places . So I ended up choosing the place that I’m familiar and have a lot of experience, which is Bukit Bintang.

Research

|Bukit Bintang|

I have been stay at Kampung Pandan for about 19 years. And my home was actually very near to Bukit Bintang, it’s like a 5-10 minute drive to that area. And as I remember, I use to walk from my home to bukit bintang, yeah it’s kind of very far if u are like 15 and walk there just for shopping activity with friends. What I realize is from my experience , Bukit Bintang is the place that will always be there for everybody.

Almost all of the famous shopping complex that comes in people’s mind are in this street. From Berjaya Times Square ("world's largest building ever built in a single phase”, along with Bukit Bintang Plaza, Imbi Plaza, Fahrenheit 88, Low Yat Plaza, Starhill Gallery, Sungei Wang Plaza, Lot 10 and the elegant Pavilion KL. That’s explain why it is one of the busiest shopping havens in the city. Fashions, IT, sports, indoor theme park, wonderful choices of food ,vibrant and colourful nightlife you just have to name it, and you’ll be probably find it here. And of course, it is also famous with massage, spa, and sex service which I see it as one of the negative enegy in this place. You can spot them at the corner street or the sidewalk late at night till nearly dawn. And what I actually feel and think is, there’s a negative and positive energy in this place. I could relate it as a metaphor like “there were this one girl who go there for shopping, while there’s another girl who go there to do her daily task as a stripper at night”.

That is why I choose the design which was base on positive and negative character of this place. Good girl and bad girl.

Idea development

|Bukit Bintang|

The font that I choose for this design is angelic war ( for the word “bukit”)while the other word which is “bintang” I use trajan pro for the font and a silhouette of a lady who carrying a shopping bag which representing the alphabet “I “and the other one is also a silhouette but a stripper/pole dancing lady which representing the alphabet “T”.

Research

-Hospital-

Hospital, it’s a place were people getting treated, get well, died, consult. To me It is a place that show’s sober, and mystery for those who get in there. If it’s a fine answer for their disease or a cure, it will be fine . if they got the answer they didn’t expected, sober will arise on their face. So I choose to adapt a device that was one of the important device at the hospital for the design.

Idea development

-Hospital-

The design I base on my sketch which depict and got an idea from a heart rate monitor. Which is basically monitoring device that allows a subject to measure their heart rate in real time or record their heart rate for later study.

I think it Is one of the important device in a hospital.

I use “utsaah” font with a combination of a red cross replacing the alphabet “T”, the there’s a rate that shaped like a triangle replace the alphabet “A”.